Nurofen for Children is a parental diary app for iPhone

As apps continue to surge in popularity, lots of brands want in on the action – including some with a focus on children. The latest example: Nurofen.

Yes, that would be pain-relief brand Nurofen. Its new Nurofen for Children app is a free download for iPhone, and it’s about more than simply measuring medicinal doses when your kids are ill.

The app is a diary for parents to track a range of child development stats: “From feeds, nappies and sleeping schedules and important vaccinations, illnesses & allergies that you need to record…”

Dosage instructions are included too, as well as listings for local crèches and a “picture book to capture 12 months of your child’s life”. Thankfully, it looks easy enough to use to not provoke any headaches…

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