When a new app appears from nowhere from a team including “media experts from Nickelodeon, Sesame Workshop, LeapFrog, and MIT”, we sit up and take notice. Meet PlaySquare.
Here’s some more of the blurb: “PlaySquare is Touchable Television that lets you play right in the story world… more than an app, it’s a world of entertainment and adventure for children 3-6… a nutritious, active, engaging new media experience that’s a story and a game all in one.”
Ambitious, then. So far, one episode is available to watch/play within the app: WordWorld’s Happy Birthday Dog, which promises to teach your children words and letters. It certainly looks impressive – you can tell there’s professional animation/TV experience at work here.
Rooting around the company’s website shows that its goal is to bring existing TV shows to iPad and layer interactivity on top of them. Its FAQ says “More content is on the way. Keep an eye out for new episodes!” The initial app and episode is free, but you’ll pay $1.99 (£1.49 here in the UK presumably) for future episodes as in-app purchases.
We’ll be watching closely, as this looks like it could be really interesting for parents and children alike.