Miffy gets a brand new app for iPhone and iPad

The world’s best literary bunny – pipe down fans of Peter Rabbit, Br’er Rabbit and Winnie the Pooh’s long-eared mate – is definitely Miffy.

She was in our mind again recently after the sad news in February of the death of Dick Bruna, the Dutch author and illustrator who created the Miffy books.

Miffy's World

One month on, though, his well-loved character is finding a new lease of life on Apple’s App Store, in an app called Miffy’s World.

Released by publisher StoryToys Entertainment, it’s based partly on the Miffy books and partly on the spin-off TV show. The app is available for iPhone and iPad, although Android will follow “soon” according to StoryToys.

“Join Miffy as she explores her world. Have fun playing together. Help her chose what to wear, brush her teeth, or take a bath,” explains its App Store listing.

“Go outside and have fun in the garden. Play fetch with her dog Snuffy. Fly a kite. Help Miffy grow her very own fruit and vegetables and use them to bake a yummy cake.”

As you can probably tell, this is very much an app for pre-schoolers: children aged five and under are its main audience, along with their parents who quite likely grew up with the original books.

StoryToys says the app aims to encourage exploration: “The more you play with Miffy the more fun activities you unlock to play together,” it claims, with scootering, fish-feeding and playing with blocks among the options.

The app looks bright and colourful, with Miffy and her family rendered in 3D rather than the 2D illustrations from the books. While nostalgic parents may wish it was the latter, perhaps the 3D aspect will stop today’s kids from seeing the app as old-fashioned.

Miffy’s World costs £3.99 for iPhone and iPad from Apple’s App Store.

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