Justin Fletcher is one of the most familiar faces in children’s entertainment here in the UK, thanks to his CBeebies shows Something Special, Gigglebiz and Justin’s House.

Now he’s launched his first app: Justin’s World – Goldilocks and the Three Bears. Released today for iPhone and iPad, it’s a retelling of the famous fairytale with a combination of video, animation and interactivity for pre-schoolers.

Justin himself provides the videos, telling the story – including getting into character as Goldilocks herself. The interactivity comes with accessible mini-games testing children’s counting, sorting, matching and language skills.

They’ll be clearing leaves, counting ladybirds, and tidying the three bears’ cottage, making up for the mess made by the distinctly-lazy Goldilocks.

We’ll have a full review later on, but the app is very well done indeed. The video makes for an interesting departure from many children’s book-apps too: sections where your child watches and listens, in between the interactivity.

Justin’s World – Goldilocks and the Three Bears costs £2.99 on the App Store for iPhone, iPad and iPod touch.

Justin has been talking about his plans for apps, with two more on the way this year. “I’m a bit antiquated when it comes to technology, but I’m astounded at the way children are now using apps from a very young age as a learning tool,” he tells The Guardian.

“It seems like a natural progression to explore that format… I wanted to take what we do on television to create that on the phone or tablet. I think we’ve achieved that: a huge amount of our audience are so young, so we didn’t want to be too glitzy or too fast-paced.”