This is what we call setting out your stall clearly: “My Fabulous Pink Fairy Activities” is the title screen to this iPad app from books firm Bloomsbury Publishing.

Needless to say, children who don’t get all a-flutter at the sight of fluttery wings (and pink) won’t be up for this. Thankfully, that leaves plenty of fairy-mad kids who’ll be delighted with it.

“Join the fairies in their magical kingdom with these enchanting activities. Dress up the fairies with hats, wands and wings, create your own magical fairy patterns and help the fairies get ready for the tea party,” explains its App Store listing.

It’s firmly focused on creativity, from digital stickering to colouring and playing fairy memory games. Bloomsbury Fairy Activity costs £2.99 for iPad from Apple’s App Store.