Admittedly this isn’t much use to you if your children don’t go to school in London, but OneLane is worth knowing about: the first “ride-and-care” app for the school run.
What that is, basically, is someone else driving your children to school so you don’t have to, and charging you from £9 per journey for it. The app is already available, with a big push planned this September for the new school year.
Horrified by the idea? OneLane is keen to stress its safety credentials, using professional childcare staff who have to pass “enhanced DBS checks, face-to-face interviews and reference checks” before they’re allowed to start work.
“Parents are given their driver’s name and details in advance, can track their children’s journey via the app live and are welcome to join their children on any ride for free. OneLane also ensures, where possible, that children have the same driver each day to enable the continuity of a familiar face.”
The company’s founder Camron Moradi says that 70% of parents re-book the service after trying it, and has been hammering home the safety aspects.
“We are not simply the ‘Uber for kids’: our drivers are all friendly, sensible childcare professionals, who are stringently interviewed and vetted,” says Moradi.
The big thing this September is the introduction of carpooling, where several children will share the same ride to school. OneLane is also about to launch a crowdfunding campaign to raise money to expand its business.
For some parents, handing over their children to an (admittedly qualified and checked) stranger for the school run will be an unthinkable prospect. The question is whether there’ll be enough who think it’s a good idea to make it a sustainable business.
What do you think? We’d love to hear your thoughts on whether this kind of app is a goer for British parents. The comments section is open for your thoughts.
OneLane is a free download for iPhone from Apple’s App Store here in the UK.
