Rovio reveals more on Angry Birds Playground education program

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Can children learn from Angry Birds? Learn more than which angles to ping birds at pigs, we mean. The games’ developer Rovio thinks they can.

Today, it’s unveiled something called Angry Birds Playground, a “learning concept” based on the national curriculum in the company’s home country of Finland, but designed to be used around the world. It was originally announced last year, aimed at 3-8 year-olds.

“The concept allows children to experience learning in a fun way. It has been scientifically studied and proven in cooperation with the University of Helsinki, Cicero Learning Network – making education both engaging and inspiring,” says Rovio’s vice president of learning and book publishing Sanna Lukander.

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The company says the program will cover language, maths, music, arts and crafts, including physical play. Aimed at younger children, when nurseries and schools join the scheme, they’ll get activity books, toys, physical games, educational posters, reference books, game cards and even a “five-string instrument” to use.

“What if learning was fun? That was the question we asked ourselves when we started to develop this exciting new concept. Having seen the enthusiasm when children and parents spend time with Angry Birds, we wanted to create fun new learning activities for them,” says Rovio’s marketing boss Peter Vesterbacka.

So far, the company is working with a company called 123 Education Development to launch the program in China. We’re wondering if it’ll catch on in the UK, US and other Western countries too.

Watch this space. It’s not the first time Rovio has explored education through Angry Birds, though. The company is working with National Geographic on a Angry Birds Star Wars book, to be published this month alongside the Angry Birds Star Wars II game, and promising to explain the science behind the science fiction.

Rovio has also worked on education content with the likes of NASA and the European Organisation for Nuclear Research (CERN, of Large Hadron Collider fame).

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